Partner with me
Services

Four pillars. One analyst.

Everything I do falls into four areas. Each one can be a one-time project or a monthly retainer, scoped to your brand, your category and the data you already have.

The Four Pillars

Each one works as a one-time project or a monthly retainer. Most brands start with one and grow into the others.

01

Data Storytelling

Retailer review meetings matter, a good one can change the trajectory of your company. You've already put in the hard work building a product that deserves to be there. I turn that hard work into the specific insights a buyer needs to see, backed by category data they already trust.

  • Retailer and line-review decks
  • Internal leadership readouts
  • New Item Submissions
02

Data Engine and Dashboards

Messy portal data, broker reports and spreadsheets turned into one clean dashboard a founder can actually check every week. Velocity, distribution, and consumption insights for all your key retailers.

  • Weekly velocity tracker by retailer and SKU
  • Retailer portal, distributor and syndicated data in one place
  • Help getting syndicated data access, set up in your brand's name
  • Consumption Dashboards
03

PPP Analysis

Profitability, promo, performance. A full read of where your trade dollars go, which promotions pay for themselves and which never will, and a calendar built around the winners.

  • Trade spend diagnostic
  • Post-promo reads and lift versus cost
  • Promo calendar built for your brand
04

Market Research

The category, the competition and the consumer, pulled into a short read you can act on. Reviews, surveys, social listening and customer feedback turned into real product and claim decisions.

  • Category and whitespace snapshot
  • Consumer feedback synthesis
  • Competitive set and pricing read

What I Believe

The four things every engagement is built on.

01

Fathom, don't just report.

To fathom something means to get to the bottom of it. Most brands report their numbers. Very few understand how deep they go.

02

Specifics for your story.

Credibility comes from real numbers at real retailers. Prove what makes your brand worth buying.

03

Transparency in the process.

You'll always know what happens next, what it costs and how long it takes. No surprises.

04

Looking for fit, not a sale.

I only take on brands where it's actually a good fit, so this call is more about finding that out than selling you anything.

Questions

The honest answers, before you have to ask.

Do I need syndicated data to work with you?+
No. Plenty of brands start with a retailer portal export and their own sales file. If SPINS or Nielsen would change the answer, I'll say so and help you decide whether it's worth the cost.
Can you help me get access to syndicated data?+
Yes. If you don't have syndicated data yet, or you want to know what it would actually show you, I'll walk you through the options and whether it's worth it at your size. If it is, I'll help negotiate the contract with the provider and get it set up. The subscription stays in your brand's name, so the data is yours, and I work in it with my own login.
What if I just need one project?+
That works. One project, a retainer, whatever fits your brand right now, there's no lock-in either way. If you move to a retainer down the line, it runs month to month with 30 days' notice, and the dashboard and the work stay yours.
What happens if I need to pause?+
Retainers run month to month with 30 days' notice. Pause, downgrade, or stop. The dashboard and the work stay yours.
Can you work with my broker or distributor?+
Yes, and I usually prefer to. I'll reconcile their reports with what you're seeing so everyone is looking at the same number in the same meeting.
Is Fathom right for a brand that hasn't launched yet?+
Probably not yet. Fathom is built for brands past launch and in real retail.
An illustrated spread of fresh groceries, including produce, bread, granola, coffee, and a data chart, on a kitchen counter

Not sure where to start? Let's talk.

Whether you need a deep dive or a fresh perspective, I'll meet you where you are.

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