FATHOM (verb): to get to the bottom of something; to finally understand how deep it goes.
Fathom your numbers.
The fractional analytics and storytelling partner for founder-led CPG brands. Real data, real insights, at a fraction of what it costs to hire a full team.
I started my career in CPG and discovered
my passion for numbers by turning data into
stories that helped influence the business.
That experience led me to start Fathom—and it's what I bring to founder-led brands as part of your team.
Fathom is one person, not an agency. You get an experienced analyst who has sat in the buyer meetings, built promo plans, and pulled the data hundreds of times. I bring the depth. You stay the expert on your brand.
More about me →What I Do
Data Storytelling
A retailer deck built for one specific buyer meeting, or a reusable template for the meetings after that. Built for your brand, catered to what you need to build your selling story.
Data Engine and Dashboards
Weekly velocity tracking and a consumption dashboard that show you how your products are performing and where they're selling. Spot trends early, and plan ahead instead of reacting. No syndicated data yet? I'll help you get access, set up in your brand's name.
PPP Analysis
Profitability, promo, performance, trade spend diagnostics that find the real, reclaimable dollars sitting in your promo plan.
Market Research
A category snapshot, competitive whitespace, and a read on what your customers are actually saying. The groundwork for finding your next product idea, or the next improvement to one you already have.
Fractional vs. full hire
An honest comparison. There are brands that should hire full time, and I'll tell you if you're one of them.
What happens after you reach out
A 30-minute conversation.
I ask a lot of questions. Let's get to know each other. Not a pitch, just a conversation!
Within 2 business daysA written read.
One page. What I heard, what the numbers might be hiding, and the smallest engagement that would answer it. If you don't need me yet, I will tell you that!
About a week laterData in, clarity out.
We agree on scope, I get access to your data, and the work starts. Projects run two to six weeks. Retainers start with a two-week setup.
Kickoff the week we agreeYou stay the expert. I bring the depth.
The founder is always the expert on their own brand. My job is to bring the hard data and analytical depth that lets you walk into a room confident your ideas are backed by proof.
Syndicated data, trade planning, category management, retailer deck building. Hands-on, not advisory.
Find out what your numbers are actually saying.
A short intake and a 30-minute call. No obligation. Let's chat.